Home Internet Marketing Business ABCs

Internet Marketing

Home Internet Marketing Business ABCs

By Darewin Amio Ocampo

Almost everyone nowadays wants to have his very own profitable home internet marketing business that can ease his financial burdens and help him sail smoothly through the ravages of the global financial crisis currently engulfing the economies of the world. Understanding of the ABCs or fundamentals of internet marketing is essential to the success of any online home business.

Internet Marketing

Different people of different profession and stature have view internet marketing in different perspectives. People in one hand consider internet marketing as simply the act of placing banner ads or inbound links on other websites. On the opposite hand, there are many companies claiming that it is the secret to exponentially increasing one's wealth overnight. Caution should be exercised however, because most of these many companies only try to make you buy some sort of internet marketing program that they proclaim will make you rich by morning.

At the present, internet marketing or online marketing has successfully evolved to a higher stage which now involves a combination of many components a business can utilize to increase sales regardless whether the said business is being executed fully online, partly online, or fully offline. Internet marketing is fully discretionary and it can't be fully said that it is strictly needed for success but its recent popularity has caused those who don't use it get left behind by those who do. It can provide a vast and unique competitive advantage to any company. It is for this reason that some companies even rely purely on online marketing to promote their business, its products, and services.

Internet Marketing Objectives

Internet marketing is being employed to make use of the Internet to do at least one of the succeeding:

1. Communicate a company's message about itself, its products, or its services online.

2. Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.

3. Sell goods, services, or advertising space over the Internet.

Internet Marketing Components

Internet marketing is made up of many components which may be summarized into the following:

1. Making a business website and getting it launched and published over the Internet. It may consist of text, images and possibly audio and video elements that broadcast the company's message to visitors, informing current customers and prospects of the features, benefits, and value-for-money of its products and services. The website may also include additional features that extend its capabilities like the ability to capture and store leads from potential customers or the function to directly sell a product or service online. A website may very well be the best way to establish a company's own internet persona and business entity. Websites can always outperform their offline equivalents - brochures and mail order catalogs.

2. Marketing a website over the World Wide Web via search engines otherwise known as Search Engine Marketing or SEM is the process of helping a website shop up in the top search engine pages whenever one makes a search with certain defined keywords through search engine optimization or SEO, pay-per-click or PPC advertising, or pay-for-inclusion or PFI advertising in which a website is listed in online website directories, the same way as with yellow page listings.

3. Email marketing is the technique of getting information about a product or service out to customers or getting feedback from customers about a product or service through the use of emails. Email addresses of customers or potential customers can be collected through the use of the company website or purchased from lead generation specialists. Email marketing is simply the online version of direct mail marketing. There are different methods that can be utilized to do this form of online marketing like the regular distribution of newsletters or mass mailing of offers related to the company's product or services.

4. Banner advertising is the online marketing equivalent of the traditional ads in newspapers and magazines. It is the free placement of ads on a website usually known as free ad directories.

5. Online press releasing is the placement of a newsworthy story about a company, regular distribution of newsletters or mass mailing of offers related to the company's product or services on online wire service or online press release directories.

6. Blog marketing is the process of posting comments, expressing opinions or making online announcements in a discussion forum or blog directory that can be done by hosting your own blog or by comment and link exchanges with other blogs whose content is related to your product or service.

7. Article marketing involves the syndication or online publishing in article sites or directories of freshly written or unique articles that tackle things related to your business, products, or services. These articles have the potential to spread and circulate over the internet since online article hosting services allow the re-publication of articles so long as all links in the articles are maintained. Traffic boost can be the primary result of article marketing, together with the promotion of your brand to a wider audience through the syndication of these articles.

Internet Marketing and Home Business

A website is an element that all internet marketing components, prospective customers, and clients anticipate a business to have. Through the years, having a website has become one of the best ways to get a consumer's trust and interest in a company and its products and services. Having no website may even cause a prospect to lose interest and head to a competitor. Up-to-date information available 24 hours per day, 7 days a week something that can best come from a website. And the all-encompassing use of online means has cased many prospects to decide to transact only with companies that have a good and useful website.

Engaging in online marketing and having a website is so comprehensive in scope that it can benefit even a business that only has very local customers like a single location food store or clothing store. Internet marketing offers a very cost-effective and comprehensive way of attracting customers and it also gives a business a worldwide reach with its own Web presence that can be very hard to get from other methods especially in the case of businesses whose customers are not restricted to ma single geographical area only.

A website though in some instances is not a complete necessity, can definitely provide a home business operator various benefits due to the virtual nature of most home businesses. A website can act as a storefront for direct selling of products and services as well as serve as a very inexpensive means of getting prospects as well as clients know what your business does or what products it sells especially to those home-based businesses that do not have a physical location.

The internet has been one of the primary drivers that fueled the growth and expansion of home based businesses because it has paved the way for starting and maintaining a web presence with reasonably low cost. It is therefore a must that internet marketing becomes as integral part of your business plan and marketing strategy.

Finding the Right Internet Marketing Mix

Determining and utilizing the right marketing strategy is essential to business success. Defining the percentage of marketing efforts that should be done online, the needed Internet marketing elements and the amount of focus to be given to the website are all vital to the formulation of a marketing plan that will work. The nature of business, the budget, and some personal traits may all affect the marketing mix. All these, and many others influence the development of an internet marketing business blue print.

Using Offline Elements with Internet Marketing Strategies

Only businesses that transact 100% of their business online can make use of a fully online marketing scheme. All others should utilize a marketing mix made up of both online and offline efforts. Traditional methods can greatly supplement the effects and benefits of web marketing. In fact, there are even businesses that conduct all their operations completely online and yet employ the placement of traditional ads on newspapers and magazines to drive prospects to visiting their website and participate in online transactions with the firm. Perfect examples of business that integrate offline elements as components of their internet marketing strategies are Expedia, Travelocity and Monster.com. These firms shell out huge investments in radio and TV advertising as well as other traditional means of advertising to get consumers visit their sites where the real businesses dealings are being transacted.

Develop Internet Marketing Strategies You Like

Only incorporate in your strategy the marketing techniques you like or those that do not annoy you whenever someone does them to you, because most people probably feel the same way. The most hated marketing tool as regarded by many is spam. This is why many companies nowadays do not include email marketing in their arsenal of promotion methods.

Many forget the fact that email marketing does not necessarily mean the sending out of unsolicited emails to every email address you can find. Email marketing can also be accomplished by incorporating a visitor registration webpage on your site. This page then works as a tool to gather email addresses of interested prospects. You can then create a newsletter which you can send to all who have registered in your site. You may also consider updating your newsletter and sending it periodically to your prospects. You may also create a schedule for sending regular emails just to see how your prospects are doing, if your company can be of assistance in any way, or if any of their wants or needs has changed since when you last had a conversation. This is a very efficient way of utilizing email to boost your business promotion even without engaging in email marketing.

Your Budget and Internet Marketing Strategy

The budget plays a very important role in any marketing strategy as it lays out which components and techniques you can develop and exploit. A website for example needs you to select a domain name and then register and purchase it from a web hosting service. Due to the growing demand for web hosting services, the competition has greatly tightened and many now offer discounts. There are those that offer domain name registration for as low as $1.99 per year - provided you also purchase other services, like hosting, which is now also available for less than $10 per month. Next is the design and content of your website. Your can design and write your won content or your can hire a graphics artist for the design and a web content writer for the content. You can also opt to make use of the online website builders that can be found all over the internet.

After your site is all ready to go, getting it found is the next task, because no matter how good or useful a site is, it is of no value if people cannot find it. This is the point where search engine optimization or SEO comes in. SEO is vital to every website. You can either learn and do the SEO yourself or you can hire search engine optimizers to do it for you.

Web content should be search engine optimized from the time it was written. Same goes for the web design as the manner in which a website is designed can either enhance or limit the site traffic it will be receiving in the future. SEO should definitely be a major part of any internet marketing strategy. You can opt to do things faster but more costly or vice versa, depending on your perspective and your budget.

Once your website is up and running, you'll either need to maintain it yourself or outsource the duties to an independent Webmaster to do it for you.

Google AdWords and similar pay-per-click (PPC) advertising services can be a good choice as they go easy on your budget due to the fact that you can specify the maximum amount you are willing or able to spend. You also get to decide how much you will be paying whenever someone clicks on your site as well as the limit of how much you will be paying per day. You also get control over whether the pay-per-click ads appear only on major search engines or on other related websites as well. Geographic and time restrictions regarding when and where your ads run are also at your disposal, making the said ads quite easy to update. Real time tracking of the benefits is also possible with PPC services. You can also use images and/or videos with PPC advertising, which may even be less costly than placing banner ads on other websites. You can also, on the other hand, utilize pay-per-click advertising to earn money with your website to such programs as Google AdSense, Yahoo Publisher or Microsoft AdCenter.

Tracking the Results of Internet Marketing Strategies

Putting up and operating a successful home-based business is not that easy especially for the average home business operator. Tracking is very important especially when you spend money on strategic Internet marketing initiatives. You should know the effectiveness on such initiatives to be able to make the right decision on whether to go on or discontinue with them. If you are satisfied with the performance of the currently implemented techniques, continue using them. If you are not satisfied, learn from your mistakes. Determine why such approaches did not work and find other means that can work better. Such practice is sure to improve your skills and enhance your chances for success.

Your business will mature and grow faster and more efficiently if you know which internet marketing strategies are worth spending your money.

Remain patient in tracking the performance of your internet marketing efforts and they will surely pay off. Always keep in mind that effects do not occur overnight and a significant amount of time is usually needed before you can feel the benefits. The same is with revenues, at first your efforts may seem to be in vain but after some time, more revenues will surely materialize.

Strategic Internet Marketing Needs to be Flexible

There are millions of people wanting to succeed with their own home internet marketing business and most of these also engage in strategic internet marketing. It is therefore vital that you make your marketing strategy flexible. It should be ready to quickly absorb changes and necessary adjustments. However, some knowledge, some capable assistance, and a well-managed strategic Internet marketing plan can increase your chances for success.

Article Source: http://EzineArticles.com/?expert=Darewin_Amio_Ocampo


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Internet Marketing

Web Site Marketing Internet Business Made Simple

Author: Lucien Bechard

Running a successful Internet business can be complicated if you don't know how to do it right. Since the Internet is flooded with alot of information, it can be difficult to know how to build an online business the right way. Running a website marketing Internet business is easier than you think. When building an Internet business it's important to become involved with a marketing and training system that will teach you the right steps to take. Make sure the system you become involved in teaches you about self-branding, and the concepts of Attraction Marketing. Also, make sure the training system is backed by proven leaders that have already learned these concepts and have become master marketers already. Remember, the number one key to building a successful web site marketing Internet business is marketing. The only way to achieve lasting success as an Internet marketer is to become a master at marketing.

Recently the way Internet marketing has been done over the years has changed. Marketers can no longer get away with generic capture pages and squeeze pages like they used to. Google has really put an end to this type of practice from Internet marketers. Google wants their customers to be provided with good content and information from the start, and capture pages and squeeze pages aren't the way to do it. The best way to provide your prospects with content and make Google happy is to create your own self hosted Wordpress blog. The most effective way to use your blog is to make good posts to your blog, then direct your prospect to your squeeze page or capture page. Marketing this way will build trust with your prospect first before you try to sell them something. Plus Google rewards marketers that do business this way.

When choosing the Internet business that's right for you, make sure the business offers you long-term residual income potential as well as a high GPT (Get Paid Today) value. It's important to have both of these concepts together when choosing the right opportunity. You need to Get Paid Today for the work you have done, and also have residual income potential to provide you with long-term financial security. If you are currently involved in a business and they don't provide you with both of these concepts together, then it's time to find another business opportunity that will.

If you want to have a successful web site marketing Internet business, the only way you will succeed is if you become a master at marketing. Marketing is the number one key to success with any business. The best way to become a master marketer is to become involved with a marketing and training system that will teach you the right steps on how to market yourself and your business the right way. Attraction Marketing is the basis by which all of your marketing efforts should be focused around. The reason why most network marketers fail is because they don't know the concept of Attraction Marketing on how to effectively implement this concept into their own business. Once you begin to learn and implement these strategies into your own business, you will finally have the success that you deserve.

Article Source: http://www.articlesbase.com/internet-marketing-articles/web-site-marketing-internet-business-made-simple-1522617.html

About the Author
Lucien Bechard a.k.a 'The CopyCat Marketer' and 'The CopyCat Multi-Preneur' is an Internet Marketing expert that teaches people how to build a successful online business using the principles of Attraction Marketing. If you desire to have financial freedom, are willing to do whatever it takes to achieve your dreams, and want so desperately to find an opportunity that will help you achieve your dreams visit I WANT MY FREEDOM!

10 Tips to Designing a Brand Identity

10 Tips to Designing a Brand Identity

By Robert Corson

Building a brand identity is often a long, laborious, creative project that implies several steps. One of the most important details along this journey has a lot to do with graphic design. Here are 10 tips to have in mind while designing a brand identity.

1. Know exactly what you want

In order to know exactly what you need to communicate through the brand's identity, sit down with your client and come up with a list of keywords that define the brand. Try to ask as many questions as needed in order to know exactly what is needed.

2. Always work with a brief

In order to avoid any misunderstandings, you should consider working with a brief. This way, you know exactly what your customer wants and at the same time, you avoid being too subjective. A brief will give you important details, such as audience research, brand values, brand mission and so on.

3. Do your research

Depending on the type of product the brand will represent, make sure to up to date with your research on that particular niche. This way, you'll get a better understanding on the target audience and will be able to design a matching brand identity.

4. Know the Brand's Competitors

While doing your research, take a look at the competitor brands. In order to build a strong brand identity, try to come up with some creative ideas that will differentiate your brand from the competition. Make sure your design is unique.

5. Brainstorm the Concept

Once you've got all the information you need from your customer, along with the brief and research, it should be helpful to brainstorm a few concepts. By this point, you already know your do's and don'ts regarding the brand's identity. After coming up with a list of ideas, review them with your client and keep the top 3 design concepts.

6. Start Sketching the Logo

After you have all the details necessary, it's time for drawing! You may find it easier to start designing the logo by sketching a few ideas. This will allow you to have a better image of your idea and can also boost your creativity. As you draw your concepts, you'll notice you'll come up with more and more ideas.

7. Digitalize Your Work

After you come up with some great logo ideas and sketches, start digitally manipulating the design. You should probably stick to around 3 ideas to show your customer. Feel free to try different fonts and color schemes until you are completely satisfied with the result.

8. Don't ignore the other visual elements

While the logo is extremely important to a brand's identity, there's a family of other visual elements that sustain the brand. Make sure they all go together in terms of concept, fonts and color schemes.

9. Set the Style Guidelines

Once you're created a great, unique visual concept for the brand, make sure you set a list of rules for using it. The Style Guidelines will allow your customer to use the brand's identity in a correct way, whether it goes online, offline, on billboards or t-shirts, on notebooks or calendars.

10. Monitor the feedback

In order to be sure your brand stays strong, always be attentive when it comes to feedback. Your brand may need to be adjusted from time to time, in order to keep step with the fact changing world we live in.

Are you looking for more information regarding   brand identity? Visit http://www.elevatecreativeinc.com/ today!

Article Source: [http://EzineArticles.com/?10-Tips-to-Designing-a-Brand-Identity&id=8802536] 10 Tips to Designing a Brand Identity