Internet Advertising – The Most Interactive Means of Brand Communication!
By Sanjay Sharma
An online advertising campaign is considered the most interactive medium of brand communication by advertisers. In this blog, let us take a look at a few utilities of internet advertising that supports the viewpoint on how web advertising is more interactive than other means of promotion.
Creative and engaging
An online advertising display is always themed on an innovative idea which provides a creative appeal on target groups. A creative brand message often engages customers’ attention and thus provides a good response from the TG. Online advertisers these days are focusing more on how to present their brand message more interestingly or interactively. Banner advertising campaigns are launched in different forms so as to attract maximum attention from target customers.
An online ad can be easily shared
An internet advertising campaign of a brand can be shared on many communities built on the internet. Social networking sites such as Twitter, MySpace, Facebook, Orkut, Google Plus etc. are a few communities where one can continuously advertise one’s brand among target groups. Social networking ads are considered an effective means of brand communication as most of the customers these days prefer to spend an ideal amount of time on the various social networking communities. From customers’ perspectives, social networking ads are just the right means of staying connected to their favourite brands. There are like pages or groups of various brands where customers can easily interact with their favourite brands. This way communication gap is narrowed among brand owners and customers thereby encouraging brand loyalty to the latter.
Rich content & graphic display
Anything that sounds good to read or eye catching easily attracts customers’ attention right? One of the assets of web advertising is its rich content and graphic display. Anyone who comes across an online ad display is attracted to the very advertisement because of its rich content or graphic or both.
Modern customers spend long hours surfing internet for various purposes among which accessing brand messages is also one. It is true that online media provides customers an option to access unlimited information on various brands, their utilities and contact addresses. Nowadays, brand owners make sure that they create a website of their brands which can be easily accessible by customers. Every internet advertising display provides a link to the web page of the brand. Customers who click on it are easily directed to the website. They can spend as much time they want to on the site going through the complete detail of the brand.