How to Start With Affiliate Marketing

Author: The Marketing Affiliater

Online affiliate marketing began as a natural outgrowth of the popularity of "linking" to other sites. To put it simply, online affiliate marketing is a time tested strategy for making money online. It it is a network of online partners who refer business to your website. 

It does not matter whether you have a website that sells a product or a website that has nothing to sell. But by adding online affiliate programs, you can not only add value to your website, but also maximize potential revenue. 

Affiliate Programs, they say are the ideal way to make your website profitable. 

Online affiliate programs began in the mid-1990,s and are currently a popular way to earn money online. In fact, research shows that affiliate marketing is the most cost-effective way to generate online sales. The concept of revenue sharing paying commission for referred business, predates affiliate marketing and the Internet. The translation of the revenue share principles to mainstream e-commerce happened almost four years after the origination of the World Wide Web in November 1994. 

The simplest way is to just introduce your visitors to the business opportunities, products and services that they need, and, "make money online" based on commissions from these sales. In fact, online affiliate marketing is a great work from home business available to anyone with a computer and a desire to run their own affiliate business. 

However, there is a catch to "affiliate-marketing". That is to say over 80% of affiliates never get a check over $100, the 15% get the occasional check and it is the remaining 5% who really get monthly checks of any real size from affiliate programs. 

To get started in affiliate marketing, you must know the fundamentals. For which you're going to need an "affiliate marketing guide" to teach you the basics. Once you've studied the basics and grasped the "idea", I don't think there is any looking back. 

Now, there are dozens of books advertised on various websites, making claims of massive earnings that can be achieved easily. Most of these guides are resell rights of other peoples' ideas which are marketed under the marketers' name. Now, there will be a time you may be doing the same thing what they are doing now. This is a natural phase most people go through and isn't that what affiliate marketing is all about! 

I am not saying those books are bad. But there are better ones out there. There is The Affiliate Marketers Handbook and the Super Affiliate Handbook. Recently, another book that is drawing much attention, purely because of the number of sales it has generated in such a short time is the Rich Jerk. The name justifies his character. But his ideas seem to work and the book seems to be on top of the charts. Now what more can you say, but to commend on his niche idea. 

You can also look for more such good product(s) and which are in high demand from the ClickBank Mall. Just type "affiliate marketing" or affilate marketing guides and you would get instant access to loads to such products. Provide them your credit card details and voila! you can instantly download the book of your choice. 

Although most aaffiliate marketing books are good in their own way, what boils down is to how you implement the knowhow you gained from it PRACTICALLY. Although this may take up some some time, it is to be noted that no books nor any marketing courses can come anywhere close to pure practical experience. Some good affiliate guides are given below in the resources section. 

Learning to market on the internet as an affiliate is only step one. If you're serious about online affiliate marketing, then you have to plan and set up a basic affiliate campaign. This is a start to finish campaign to getting started in affiliate marketing. It explains keyword research, finding profitable partners and markets, information on affiliate networks, guides and resources to making money online. 

There is relatively an easy way to make a parallel income during the early stages of your online afiliate marketing home business. It can also help you avoid the common mistakes most of us make during that period. I am quoting this from personal experience. 

Try and get hold of a FREE Web Page, containing a few successful affiliate programs. You can use it and learn how to run an affiliate campaign, at the same time learning the ropes of affiliate marketing. If you market this well, the chances are you will make money. Your main and only job would be to advertise your FREE website, by submitting it to search engines, e-mail it to friends, colleagues and others. Within a month or so, you shall see some income trickling in. 

Article Source: http://www.articlesbase.com/internet-marketing-articles/how-to-start-with-affiliate-marketing-726643.html

Why Marketing Skills Are So Important to Succeed in Your Business

Why Marketing Skills Are So Important to Succeed in Your Business

By Scott Geertsen

The most fundamental skill of online business is marketing. You are there to sell. Although the internet is a relatively new technology, and is still growing exponentially every year, many of the principles of marketing which you will need to follow to be successful are carried over from the older technologies, and are proven to work over many decades.

Because it is now so easy to write and publish information on the internet, many rookie marketers are attempting to cash in on the huge demand for "make money online" information, before they have any proven track record of ever having made any money online. This is why you need to be so careful who you buy information from. Make sure the author actually has a proven record of marketing successfully. Learning to identify the real experts is your first marketing skill. Listening and buying information form the mildly successful or unsuccessful marketer will lead to nothing but frustration and a waste of your valuable time...and as you know or should know, time is money!

One of the most fundamental skills of marketing is being able to read your target market and audience. You need to be able to ascertain exactly what it is they are looking for. You want to know them inside out and what motivates them. What do they want out of life and how committed are they to their career or lifestyle? This is where the internet has made the marketer's job so much easier, as there are sites which effectively tell you what your prospects are searching for.

If you visit an affiliate network site, for example, you can see at a glance which products are selling best at that particular time. There is no secret being kept. If you can take the products which are selling well, and add your own unique improvement to them, you have every chance of success.

Forums and online groups will tell you exactly what you need to know. You will be able to see which questions the target market want answering. You will know which threads are attracting the most page views and interest.

Once you have created a product based on the information you have gleaned from these sites, selling it depends on being able to attract the right sort of visitor to your site, and being able to persuade that visitor to buy once they have arrived. In the end, all marketing comes down to is understanding what your audience needs or wants and showing them you have exactly what they are looking for. This is the Holy Grail of traffic and conversions.

Article Source: [http://EzineArticles.com/?Why-Marketing-Skills-Are-So-Important-to-Succeed-in-Your-Business&id=2045637] Why Marketing Skills Are So Important to Succeed in Your Business

Turn Your Passion Into a Rewarding Career With the Right Business and Marketing Skills

Turn Your Passion Into a Rewarding Career With the Right Business and Marketing Skills

By Sandy J. Davis

A creative person with a particular passion who is fortunate enough to have the creative intuition and talent as well as the sense of business required to turn a passion into a successful, prosperous business is most fortunate indeed. However, this combination is often not the case. 

That's where online courses come into play for such a person. Accredited online colleges can help you gain the business and marketing expertise you need to turn your passion into the career of your dreams.

Identifying Your Passion

There's an old saying that if you love what you do, you'll never work a day of your life. It's the paradox of avocation vs. vocation. Your avocation is what you sincerely believe to be your calling in life. Your vocation is what you do to make money, like it or not. 

Now which one would you rather have, an avocation or a vocation? If you're like most, you prefer the former. But to find your avocation, you need to identify the things in life that bring out your passion. If you find those, turning them into a rewarding career is possible with the right skills.

Pursuing Your Dreams

Do you have a hobby or a creative interest that you would be interested in taking to the professional level? It could be art, music, crafts, or any number of enjoyable activities that bring you pleasure. 

Pursuing your dreams takes much more than simple dreaming. You must apply the principles of hard work, education, and dedication to turn those dreams into a lucrative career. And, believe it or not, an online degree can make your dream a reality. 

You Understand the Creative Side, but What about Marketing and Business? Online Learning Can Help

If you're a creative person with a passion for your form of art, you may be like many others. You may not feel qualified or have the understanding of the business world to attempt to market yourself or your creative products. 

That's where online learning can help you get on the right path. You can take courses in marketing and business - even entrepreneurship online. So while you continue to perfect your creative form of art, you can also learn the basics of how to get your products on the forefront and find ways to turn your passion into a lucrative business for yourself.

Combine Your Creativity with the Business and Marketing Skills that can Set Your Career in Motion

Simply stated, online learning will give your creativity the wheels it needs to take you places. With the flexibility of online learning, you won't have to sacrifice your current personal or professional obligations to go back to school. 

You can take classes when and where you want to in your own virtual classroom. Complete assignments online and receive immediate feedback from your instructor via e-mail or instant messaging. Plus, you can take the skills and experience you earn through online learning with you no matter where your career takes you.

Find out just how many great programs are available to help you take your talent to new levels of success with the right Business and Marketing Skills you can learn online. Find out how you can get started today and make your dreams come true!

Article Source: [http://EzineArticles.com/?Turn-Your-Passion-Into-a-Rewarding-Career-With-the-Right-Business-and-Marketing-Skills&id=596969] Turn Your Passion Into a Rewarding Career With the Right Business and Marketing Skills

7 Marketable Skills for your Career Search

Author: Kenneth Anczerewicz

While each employer and every different company is looking for specific things in its candidates, there are certain skills that every employer require. These are the qualities and traits that make you successful in a professional environment, no matter what type of company or business you work for, no matter whether your job is corporate or creative.

I've outlined the top 7 marketable skills that companies look for in job candidates:

1)Excellent written and verbal communication skills. Being able to express yourself articulately is essential in the corporate world (and in every aspect of life!)

2)Able to build strong relationships. Companies want to hire people who get along well with other people. Show that your a person who enjoys making contributions to group efforts and has a willingness to interact with and be helpful to others.

3)Great work ethic. Employers want to hire people who will work long hours if necessary, put in extra time, and not complain. Employers want new hires with integrity and who take pride in the quality of their work. What they don't want are candidates who are simply looking to work 9-5 without any flexibility.

4)Computer-savvy. In today's world knowing how to use a computer is essential to succeed in the business world. Get ahead of other candidates by developing a list on your resume of the various computer programs that you use on a regular basis.

5)Problem-solving abilities. All jobs have hurdles and pitfalls along their roads. Employers want to know that you will be able to handle whatever comes your way with grace under pressure, and that you are capable of dealing with difficulty on your own if necessary.

6)Creativity. Employees who can offer creative ideas to common challenges are very desirable to employers. Being able to think outside the box is a huge plus, because it will help the company get ahead of its competition. Creativity can include an artistic flair, outside the box solutions that save money, or any other ideas that make you stand out from the crowd.

7)Punctuality. Time is money, and being on time shows respect for others. No employer wants to hire candidates who show up late for work or for the interview. The employer won't want to take a chance on an employee who may keep the client waiting!

Now that you know what's important to employers, make a point of either listing them on your resume or writing them up as part of your cover letter so that employers will know you actually possess them! All you have to do is turn each skill into a bullet point:

Article Source: http://www.articlesbase.com/business-articles/discover-7-marketable-skills-for-your-career-search-335757.html

Internet Marketing Skills And Strategies

Internet Marketing Skills And Strategies

By Jonathan Lee Jenkins

It doesn't matter what online business you have, you could be an affiliate, a blogger or write for money. Whatever you chose to do you will need to do it successfully. You can scour the net for information and advice about internet marketing skills, but most of these links will try to sell you a product or service. Luckily for you I have listed some of the most common tips to help you get one step further towards your goal of making money online.

• Don't pay for advice straight away, first you should take a look at the free internet resources. If you are looking for internet marketing tips regarding how to drive traffic to your website then take a look at the various article directories. Here you will find thousands of articles that have been written by experienced marketers who are successfully making a living from the internet. 

• Join the likes of Twitter and Facebook. These are full of internet entrepreneurs who are successfully using their social networking page to advertise their internet marketing skills. Here you will find a range of articles and marketing tips.

• Take a look at the various online forums and message boards. There are thousands of different forums that provide free information about making money online. There are many affiliate marketers or business owners who are willing to share their internet marketing skills and strategies with you.

• Take a look at the various internet blogs. There are many successful business owners who have set up blogs, and are posting information about their success and how they reached it. Some of these blogs will offer you free opt in newsletters about internet marketing. These newsletters are a great way to pick up some free marketing techniques. 

• If you don't ask, you don't get! Ask the experts that you come across for advice. You can contact them via social networking sites, by writing comments on their blogs or even through forums. There is no guarantee that you will receive a reply but many of these people will be happy to help.

• SEO (Search Engine Optimization) is one of the most important internet marketing skills that you will need to learn. You will need to learn about the use of keywords and gain knowledge on keyword density. Once you have mastered this skill you will be able to apply it your sales page, internet marketing articles, blog posts, etc.

So as you can see, there is no need to spend large sums of money from the outset. First you need to pick up the basic internet marketing skills for free, which can be done by reading the information that is available to you online.

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Learn All Marketing Skills to Become Successful

Learn All Marketing Skills to Become Successful

By Sherwin Ree E Miras

One of the many essential factors that obviously contribute to the success of many companies today is their online marketing skills. Online marketing had been the latest trend in business today. The extreme competition in business tells us that the existence of a website alone is not enough, in order to become successful; it is a must for the entrepreneur to learn some essential skills in Internet money secrets through online marketing. There are numerous ways if we want to learn the needed marketing skills.

Many web design companies nowadays are able to provide various services, and they are not only confided on creating a website, you can also count on them in many aspects of online marketing. If you want to find a web graphics designer that offers the best web hosting and the best web design, then they must also be able to offer such service at a discount web design or cheap website design.

We must look for programs that offer reviews and recommendations based on other people's experience. In our efforts to look for programs, we must choose those that offer to teach a combination of SEO or Search Engine Optimization and PPC or Pay per Click Technique. Choose a company that offers to teach you the best way when it comes to traffic generation and sales conversion. In addition, they must also be effective to implement methods to aim search engine position.

Today, to generate traffic to our website is the most vital factor in online marketing. Only those that are highly skilled can do this. In addition, they can also teach you how to keep the audience or prospective buyers to stay on your site or fill up the form for their contact information. Another way is to perfect the skills in the keyword search, article writing, AdWords and AdSense. These skills must be taught by an expert so that you can easily learn all the skills needed. AdSense is a program that allows a certain website owner that enables an image, text and video advertisement on a certain website.

A credible web design company that can help you become aware of your web presence, and achieve an absolute necessity like branding the company will tremendously help us in getting more customers for our business. We must be able to get the right training in order to get the right skills. Training from a reputable company is sure to teach you the right way and in the correct order. Once we get to learn all of the skills needed to online marketing, we are sure to meet success.

Almost all entrepreneurs nowadays love the emergence of online marketing. We must spend time and effort in making a research in order for you to discover the secrets that you need in your business in order to attain success. If you want to make money online, you must learn all the Internet marketing tools and software that will tremendously help you in getting potential customers for your business. This effort can be extremely expensive if the training is not provided by credible company.

Sales and marketing knowledge are extremely vital in developing skills that can improve the number of sales or revenue that you get for your business. Selling involves providing an excellent service or quality product that can create satisfaction from your customers. In reality, the ability of a certain company to fulfill customer satisfaction will be a powerful determinant on how successful you are in your chosen business. For new businesses, to become effective, you must know how to identify key targets, research on your market, secure meetings, and create proposals as well as follow up leads.

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Marketing Skills Using Quality and Duplication

Marketing Skills Using Quality and Duplication

By Susan L Gibson

Having been in the multilevel marketing business off and on for several years, the most obvious failure I have found is the principal of traditional duplication. Duplication is not merely copying what you're up-line tells you, whether it be on posters, phone calls, or customer contact, etc. Through many trials and errors, I find that it is only the 'process or technique' of duplication that really works. Often in the multilevel marketing business, you are told, "Do it exactly this way, we know it works." Well, apparently it did work for some, as they are among the top producers, or other highly sought after position. However; have you ever been told when these people started out in their multilevel marketing business, how much money they had to spend or how many leads they had to buy, and lastly, how many failures they had to experience in marketing their multilevel marketing business? We all know that the time frame for traditional duplication has past. The tools used today are those taught in direct marketing. Duplication is used by process.

Times have changed. Progress is the transition of things, all things. Today, the 'quality' of the duplication you present is what makes the difference. Quality is a difficult characteristic to define. It has a property of individuality and excellence. It brings value to you and creates within your marketing a presence of authority. Quality is not a natural attribute. It is something to be worked toward and built up in you. Quality is actually an inherent and distinguishing trait. While you may be well versed in some skills of marketing, you must also be willing to build a base for quality and character. Everything you say or write, or stand behind, must be something you can own. Take responsibility for yourself.

Once you know the principals of marketing; add quality to that skill as well as personality. When you have added those attributes to your marketing ability, your targeted traffic will tend to look toward you and the information that you have to give, as having value and worth. No cut and paste, just quality information that is a solution to the needs of your targeted market in your own words. You must study the market, follow the trends, know your customer base, and be willing to make any necessary adjustments as time passes. Educate yourself, read everything you can, read what everyone is doing and saying, watch and go to seminars, do whatever it takes to make you a very informed person about marketing. Own your skill. 

When you have created value and authority in your marketing and have useful information that provides solutions, then you are on your way to establishing quality in your marketing. No one said it would be quick or easy, but taking the time to educate yourself will empower you with an essence of character and quality. Education will broaden your outlook. Duplication will be your own. If you teach it to others and they get it, you have given them more knowledge to accompany their marketing skills and opportunity for success. What they do with that knowledge, is their responsibility. 

 Giving quality to your marketing skills is the dynamic of a high position of value. Whatever you do, take responsibility for your skills and own them, brand them as your own. Hard work and education are positive markers for building any marketing skill. Give the skills you learn a positive nature. Marketing is not just about words. It is using the right words at the proper time in the best context to capture your market. Learning all you can about quality, will improve your marketing skills and give them the character that identifies you.

Article Source: [http://EzineArticles.com/?Marketing-Skills-Using-Quality-and-Duplication&id=2931021] Marketing Skills Using Quality and Duplication

How to Differentiate Your Brand for Success

How to Differentiate Your Brand for Success

By Peter Hlavats

As a business owner you may be wondering how to build your brand for success. Differentiating your brand is one of the biggest marketing challenges. One key principle which you should not overlook is giving back. Believe it or not, businesses that don't pay attention to giving back do not prosper and will eventually disappear. The business world recognized this principle at least two decades ago when the idea of the "triple bottom line" emerged. This idea suggested that businesses needed to pay attention not only to their profitability but also to their social and environmental impacts. In other words, find ways to give back to society.

Promote Social Entrepreneurship

This principle is called corporate social responsibility, corporate sustainability, or social entrepreneurship. Currently, 95 percent of the Fortune Global 250 multinational companies offer extensive public information on their sustainability policies and performance. Businesses that are serious about this principle have developed internal mechanisms and auditing processes to report regularly to their shareholders. But you don't have to be a Fortune 500 or a global multinational company. Businesses of any size can find many opportunities for leveraging social entrepreneurship initiatives and using them to build their brand for success.

Take active responsibility for the environment and society

To apply this principle to a particular business, start by taking a look at how your enterprise affects others. Taking active responsibility for the environment and how a business impacts society is a worthwhile investment of your resources. To adopt this principle as a way of doing business, you don't have to invent new ways; just take a look at what your business is already doing and make some adjustments. Starting small, then gaining momentum is the way to go. Evaluate your results along the way regularly to check your performance and note any positive outcomes. You might notice changes in the way your customers view your business, or see attitude changes in your employees.

Some quick wins include managing the environmental footprint of an enterprise by reducing waste, recycling and reusing. Other examples include ethical manufacturing and supply processes (for example avoiding sources which use child labor), fair trade policies, producing environmentally friendly products and packaging. You might adopt a policy of preferentially using local production to reduce carbon emissions. Community involvement through volunteering and sponsorships are other ways to give back through a business. Volunteer initiatives not only help the community and promote your business, but could also help your employees develop valuable new skills, which they use productively on the job.

Invest in sustainability for increased profits

When corporate social responsibility or sustainability initiatives are properly integrated into your enterprise, the business can get a significant strategic advantage. Sustainability initiatives can also lead to new product and business opportunities, as well as greater community support and goodwill. According to recognized sustainability expert John Friedman, "Brand reputation or 'goodwill' is arguably the most valuable asset a company has over the long-term. A company that has a positive reputation has a competitive advantage."

Sustainability has also a positive impact on employee engagement. Studies have shown significant increases in productivity, creativity, operating margins and profitability as a result of employee engagement. Other benefits included higher employee satisfaction, commitment and collegiality, retention of the best talent and happier customers. Robert Lawless, president and CEO, McCormick & Co. Inc. explains that "being socially responsible allows you to attract talent, because good people will align with the company that really cares about employees and communities. We link social responsibility to talent retention."

A 2013 Gallup study found that 70% of American workers were "not engaged", or "actively disengaged" resulting in an estimated $450- 500 billion each year in lost productivity (U.S.). The study also showed that the 30 million engaged employees in the U.S. come up with most of the innovative ideas, create most of a company's new customers, and have the most entrepreneurial energy.

So look for ways to start giving back in your businesses. The returns on your investment might just exceed your wildest expectations.

Today's entrepreneurs need to think outside the box to remain competitive. Fresh insights and smart solutions can help your business succeed and become more profitable. At the same time don't forget about the most important person in your business, you. To maintain your creativity and motivation, get inspired with new and empowering ideas for personal growth.

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Online Branding Is Essential for Those That Work at Home

Online Branding Is Essential for Those That Work at Home

By Erin Kennedy

Are you a professional who works exclusively from home? When you work from home, most of the impression you make with business contacts is online. Whether it is through email or telephone communication or exchanges via social media or messages to your website. Most of the way you get your paycheck is online, too, unless you make something to sell at a market somewhere. But even in that case, how are your potential customers finding your booth at the market? Do your customers ask if you are on Etsy or a similar online format?

If you honestly evaluate your work-from-home plans, they are going to include your online brand. Online branding is the catch-phrase for "everything anybody can find about you on the internet and the way it makes you look to the world." This includes everything from your website to your social media profiles. It is another way of saying everything that your potential customers see when they look for and find you online.

People who work from home, particularly if they are freelancers, need to pay attention to their online brand because it affects their business. People who work from home for a company need to pay attention to their online brand because it affects the way they are seen by their employer. The bottom line is, it doesn't matter if you work for yourself or someone else, your online brand is worth investing in because it means money.

Our premium LinkedIn Profile Development services include online branding and profile development coaching. That means it will be customized advice for your particular situation, giving you the tools to use the internet to your advantage. You get an hour of personal coaching, a usage guideline, and a filled-in template to make it easy to deal with profiles as you increase your professional presence online. Basically, we will give you the tools to make the most out of your online visibility.

In a way, everyone that works from home is involved with marketing themselves because people don't have an accurate picture of what you do. Your online brand should be one way to show them that accurate picture and get the respect you deserve. This means that you need to pay special attention to the way you are branded everywhere online. It is something that you need to stay updated on at all times to ensure that you are putting your best face forward.

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3 Big Trends Converging For Big Branding Opportunities

3 Big Trends Converging For Big Branding Opportunities

By Jay K Gronlund

Recently Tom Friedman wrote an article in the NY Times (11/5/14) entitled "The World is Fast," referring to the 3 biggest forces on the planet and how they present enormous challenges: (1) the geo-economical impact of globalization, (2) the ecological disasters looming from mother nature (e.g. rapid growth of carbons), and (3) the mind boggling digital changes from Moore's Law, which alludes to the speed and power of microchips that double every two years. These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth:

1. MILLENNIALS - this Generation Y (born 1980-1995) is 86 million strong and will dominate the workforce in 10 years - 75% of the total. They grew up in the digital age and have very different values and expectations that will shape our approach to social challenges, employment preferences and purchase behavior.

• Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) - source: Boston Consulting Group 2013 survey.

• One of their most important values is social responsibility. In particular 48% report that they try to use brands from companies that are active in supporting social causes (BCG survey).

• A 2011 study by TBWA indicates that these views will clearly impact their purchase motivation and corporate brand perceptions - 7 in 10 Millennials consider themselves social activists, 4 in 5 said they would be more likely to buy from a company that supports a cause they care about, and 3 in 4 believe that companies should create economic value for society by addressing its needs.

2. SOCIAL PURPOSE - there is a significant, growing demand worldwide for companies to become more socially responsible, which is clear from the "Good Purpose 2013" study by Edelman Research. While this was a global study, the results were consistent for the US, with Millennials feeling even more strongly about these issues:

• 87% of consumers believe business needs to place at least equal weight on society's interests as its business interests (e.g. maximize shareholder wealth).

• 76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008).

• 72% would recommend a brand that supports a good cause over one that doesn't (39% increase since 2008).

At the same time, there is a serious gap between what consumers want and what brands deliver for social purpose, which suggests a strong opportunity to distinguish brands in the future:

• Consumers say 76% of brands have a self-centered desire to increase profits, but only 36% feel they have a sincere commitment to their customers' support for social causes.

• 52% of customers feel it is important for companies to use their resources to drive change in the world, but only 15% say corporations/brands really do this.

3.  MILLENNIALS DRIVING STARTUPS - Small businesses (under 500 employees) represent the major source of job creation in the U.S. (by almost 2/3) and contribute more to innovation, as they generate 13 times as many patents, per employee, as large companies do. Driving this growth in jobs and innovation is this Generation Y group. They are very restless. A study by Forbes in 2014 indicated that 1/3 of all people in their 20's will move in any given year, the average Millennial will stay in their job just over 2 years, and about two thirds of them would like to start their own company. Another poll indicated that one in five Millennials plan to quit their day job to start their own business. Why? The values of Millennials are very different. They seek happiness, simplicity, adventure, self-satisfaction and social purpose over corporate-ladder climbing practices traditionally tied to success. And over half don't trust Government and even less trust Wall Street.

What does all this mean for strengthening corporate brand images in the future? The size, values and overall importance of this emerging Generation Y group cannot be ignored. They are the trend setters for the future. This growing impact presents a unique opportunity for brands to develop new, credible social purpose initiatives that will attract Millennials to new jobs, buy their products/services, increase their full engagement and encourage brand loyalty. Small business startups managed by Millennials will fuel much of future economic growth. The time is ripe for brands that want to stand out and grow, to capitalize on these dramatic trends of Millennial's emerging empowerment, their desires for social purpose and their potential for positive innovative change.

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Brand Building Basics for Beginners

Brand Building Basics for Beginners

By Rocky C Rhodes

According to Marty Neumeier, "the main purpose of branding is to get more people to buy more stuff for more years at a higher price." For beginning entrepreneurs, brand building is an important part of firmly establishing your business within the market. If your business has poor brand recognition, or if you promote an inconsistent brand, you may lose or even alienate some of your best customers. Here are a few basics to help you get your brand off the ground if you are starting from scratch.

What is a Brand?

To put it simply, a brand is an abstract idea that represents what your company stands for. This idea manifests itself in the business actions that you take and are expressed in the way in which you take those actions. Consider for instance, two World-Famous brands in a similar market, The Beatles and The Rolling Stones. When you think of The Beatles, you picture four guys with goofy haircuts, that are generally warm, lovable, and safe. On the other hand, when you think of The Rolling Stones, you picture a group of rude, dangerous, unwashed ruffians. Two bands with completely different brands.

Where to Begin

The most successful brands begin by focusing on the company's strengths. Start by thinking about what you are good at, relative to your competition, as well as your core values or what you believe in. For instance, do your products feature a better design? Are your operations more environmentally-friendly than your competitors? Branding is all about finding those differentiating factors in your products or services that really make a difference to your customers.

Building the Brand

Once you have a good idea of what differentiates your business from others in your marketplace, it is time to start consistently promoting it. To do this, you need to focus on serving what your customers desire most, and guaranteeing your ability to deliver that benefit to them. However, promoting an inconsistent brand at times can be as bad as not having a brand at all. Every point of contact you have with your customers, from phone calls, to in-store visits, to letters, to emails, need to consistently promote your brand.

This may mean crafting graphics and ad copy for a variety of media, such as television, radio, online, and mobile. However it should also include creating elevator pitches for your salespeople and training the entire organization in basic public relations and consistent brand promotion.

Managing the Brand

Once your brand has firmly been established, your job is nowhere near over. Consistently monitoring your brand strategy, or hiring a qualified branding agency to do it, has several benefits. For one, you are guaranteed to not have any lapses in your brand, secondly, hiring a branding agency can help you stay ahead of trends, developments, and current events that relate to your business, allowing you to capitalize on each as an opportunity to further promote and strengthen your brand.

By following these tips, you are guaranteed a great start in building a consistent, professional brand for your business. 

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Strengthening Your Brand With the Right Promotional Rewards

Strengthening Your Brand With the Right Promotional Rewards

By Bhawna Vikram Kumar

Today, it is easy to start a business but it is a completely different scenario to keep it going with all the fierce competition around. So, to remain in the race and to survive, it is crucial that innovative ways should be coined out to market your business and capture the market share.

Using promotional products to increase brand awareness is an indisputable and well-known marketing strategy; though doubts have been raised about the capability of positively increasing sales through these strategies. Having a well planned strategy can make a marked difference and be highly quantifiable. While it is always a good idea to give a gift, this should justify the expenditure - the most favored would definitely be an increase in the sales of your product or service. There are different ways to address this.

As A Cumulative Loyalty Reward: So as to attract both business and customer loyalty, promotional freebies can be given on a categorized manner. This will be an ongoing process with perpetual benefits - consumers are always fond of accumulating points especially when they know that there are attractive rewards to be gained and this will, as a result have a tremendous impact on sales across industries.

As An Exclusive Reward for Patronage: As a marketing technique to gain customers or to attract fresh business, quality promotional products as gifts are ideal sales incentives. Choosing items that are unique or "in trend" is sure to be highly popular and is sure to work well as promotions that are time limited.

As An Impetus for Contact: Attractive promotional freebies can be offered to entice visitors to a stall at an exhibition or trade fair, thereby capturing a substantial number of would-be customers. In the same way, a promotional gift may be offered as exchange for a quotation or a "like" for a new service/product on Facebook.

As A Branded Product for Resale: By endorsing your product to different promotional items that are displayed for sale, a company can attract consumers to fancy their products and at the same time, create an ongoing phase of demand and supply. When branded items are displayed for sale, there is an illusion of a class brand that is worth spending on. Many prestigious companies sell their branded items so that a positive brand image is created.

In addition to what has been mentioned above, image and impression are crucial when it comes to creating brand identity, which can go a long way to help in increasing sales. Though it is tough to measure direct sales that are done through branding campaigns, it is a well accepted fact that customers tend to purchase from a brand that is established and trusted. Promotional items can encourage in achieving this by supplying a physical reminder of a service or product, while offering a "freebie". For companies with a constrained marketing budget, this can well be a very cost-effective method to build their brand loyalty and thus increase the sales.

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7 Skills on How to Become a Marketing Manager

7 Skills on How to Become a Marketing Manager

By Candice Ellis

There are seven skills needed to work as a marketing manager. Several of these skills revolve around communication with people and some of them require your personal knowledge; such as how to navigate a computer. Nonetheless, this is what employers expect of you. Employers expect these skills to correspond to your work ethic as well as your experience. I have done thorough research throughout three different occupations within the field of becoming a Marketing Manager and all of them required these seven skills in order to be hired. Depending upon how many of these seven skills you possess, you may find yourself being in the right industry and find that you have the skills to be a successful marketing manager.

7 skills needed to work as a marketing manager are:

1. Strong Interpersonal and Communication Skills

This skill is needed daily. If you cannot interact with people let alone customers, how are you going to ever persuade someone to purchase your product? It will be extremely difficult. Don't be a stranger, start today by strike up conversations with your friends, mentors, even your professors.

2. Must possess the ability to write well

There is a difference between writing well and just plain writing. Writing well enables you to dig deep into your vocabulary and make what your writing interesting for your readers. The ability to understand what is grammatically correct and incorrect will be foreseen through every memorandum or business plan you write.

3. Advanced computer skills using the Microsoft Office; Word, Excel, Power-point

These three things are the basic necessary skills one will need in order to operate within an occupation. The inability to type fast and navigate these pages will create an extreme difficultly for you. Computers are becoming a part of human society's everyday lives so if you have not purchased Microsoft Office, buy it now and begin learning how to use it!

4. Be outgoing and optimistic

In order to be comfortable within your work environment, one must be able to interact with others cordially and even at times in a joking manner. Work should be productive but also enjoyable. Being optimistic will start you off on the right foot of everyday. Go into work with the attitude that you're going to work hard but also be upbeat and excited for your job; more colleagues will like you and you will have the correct mindset to gain customers!

5. Team Oriented

You must be able to work well with others. Meetings with other employees and executives will become part of your daily routine. The way to impress the executives will be to show how diligent and how cooperative you and your team worked. If someone isn't pulling their weight, pull them aside and let me know what they need to be doing.

6. Exhibits Problem Solver Qualities

Whether it's finding a solution with a failing product or resolving a disagreement with your boss, you'll need to be able to possess the quality of innovation in order to fix the product's issue or create a new product. Another quality that a problem solver possesses is respect. Showing respect during a misunderstanding will only make you look classy and professional; it can even make you stand out above other employees and how they cope with problems.

7. Obtains Presentation and Project Management Skills

Creating power-point presentations and being able to present them properly will impress your employer as well as your colleagues a great deal. There is nothing worse than becoming bored and uncertain of what one is presenting. Make your presentation interesting and make people want to listen to what you're talking about. The ability to manage a project due date is another tool you will need in order to ensure that you and your team are on schedule.

After combining all of these necessary skills to employers that are vital to your success within this career, you will soon become a successful marketing manager. Possessing and perfecting each of these skills throughout your career can only loft you into becoming a better employee and possibly score you a promotion.

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Step By Step Corporate Branding For Your Business

Author: WRAPPA Brand Consultancy

One of the primary steps in effective brand development is creating a logo that communicates the message behind your business, to the rest of the world. Corporate branding is the essence of successful brand development and is not a matter of creating pretty pictures; it is more a point of devising a functional representative for your company and company name.

When it comes to logo inspiration, you might already have an idea in mind about how you would best want to display your corporate branding and how you'd like your logo to look. Here are some pointers to bear in mind with regards to your overall brand development and how you bring it to fruition.

Brand Development Pointers

When looking for logo inspiration, start with these few pointers that will help you move in the right direction.

1. Invest in the services of a trusted, experienced team of brand strategists who make a living out of creating the perfect corporate branding. Find a team that has worked on similar projects to yours as well as a host of positive testimonials. Then ask yourself these questions…
2. Are there any colours, fonts, designs in particular that you want to incorporate into your logo design and corporate branding? Present them to your brand strategists to see if they agree and if so, how best these can be used when defining your corporate identity.
3. Use bright colours... within reason! Bright colours attract attention but can be gaudy and overbearing if taken too far onto the extreme of the colour spectrum.
4. Without ignoring the creative appeal, your logo should be simple and uncomplicated. Too many intricacies will confuse people and detract from the purpose behind your logo inspiration and will also make it difficult for you to resize or replicate.
5. Your corporate branding and logo design should be created in such a way that they can be used on multiple platforms and still appear with the same vivacity. Whether it is used on billboards, websites or brochures, your logo should convey the same message.

Always remember that successful brand development does not happen overnight. A brand takes time to develop with your nurturing guidance and some strategic expertise. Bearing this in mind here are a few don'ts when it comes to logo inspiration and communication:

1. Don't try and turn your product or service into your company brand. Your brand is the spokesperson for your product or service and it is there to propel your business to great heights, it is not your actual brand.
2. Remember too that your logo is also not your brand. It is a description of what your brand stands for.
3. Avoid trying to design a logo that is very obviously in line with the latest trends. In 10 years' time that "look" may not be appealing anymore and it will make your corporate identity appear tired and out of date.

Remember that a logo is that piece of information that will always remind you of a particular brand. Think of Apple or Google, Nike or Puma. These logos speak volumes about their brands upon first glance and the elements of these logos are simple, clean, effective, eye-catching and memorable. This is what you want from your corporate branding; something that makes the basic introductions and then works to carry the name of your business wherever it goes.

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Developing Basic Sales and Marketing Skills

Developing Basic Sales and Marketing Skills

By Valentine Okolo

Delivering continued customer satisfaction through value adding sales and marketing is essential to ensure that customers remain loyal to the product/service they enjoy. Customers care about their own satisfaction than they do about the success or failure of the company you represent. As such, to be successful in selling, the product or service you wish to sell must be able to satisfy the customer. Good selling involves providing the right product and services to your customers thereby creating customer satisfaction and value. Your ability to fulfill your customers need will determine your level of success in selling or marketing. Effective marketing and selling skills are not acquired by accident, they are acquired through practice and what you practice is acquired through knowledge. You must understand that the right marketing skills are not developed through random selling. Having an effective selling strategy helps you to logically craft how to identify and manage the whole sales process and you must understand that being a good salesman starts with you.

As a general rule, you should try to create interest first in what you intend to sell. If you don't believe in what company does, why work for them? If you don't believe in a product/service, why sell it? Note that if you don't believe in yourself, nobody will. There's nothing more embarrassing than a salesman who lacks product knowledge.

Secondly, you need to develop your personal standards. Being known to exhibit excellence creates trust, dependability, responsibility and integrity for you in the market place. The word standard means a level of excellence required or specified. The drive to always achieve excellence should form a part of your character. To maintain high personal standards, you need to make quality decisions based on moral strength and principles. These areas of standards include growth, honesty, integrity, relationship, energy and action. Of all these standards I would like to talk a little bit about integrity for the purpose of this article. This is because integrity is arguably one of the most important personal, professional or ethical standards a professional marketer or salesman should have. The word integrity in itself stands for moral excellence, wholeness and in many ways honesty. Customers trust you when they know you maintain a high sense of integrity in selling. This means that you will always treat customer sales or marketing transactions transparently, exclude moral excellence in all sales or marketing deals, keep to commitment and accept full responsibility for your actions. A salesman of integrity gains customers' trust over time and when you develop trust you gain loyalty and respect.

Thirdly you will have to ensure your customer communication skills are excellent. Good communication skills is a must earn to provide excellent sales and marketing. This involves listening, asking questions, being courteous, communicating clearly and accurately, minding your customers feelings, proper use of non-verbal language, skills in handling problem customers, use of technical knowledge and concepts, handling customer objections and questions and keeping your customers informed at all times. I like to talk about listening a lot because this most times forms the bedrock for proper communication between salesmen/marketers and customers. As a great salesman, you should know when to stop talking and listen to your customers. Listening involves hearing and should be demonstrated even in your body language. You won't be able to serve your customers' needs in selling, if you do not stop talking long enough to understand what they are saying. Ask questions to clarify points and take important notes to ensure you remember all the important points of the conversation.

Having developed effective customer communication skills, you will then need to work on your marketing strategies. Having an effective marketing strategy helps you to logically craft how to identify, create and manage the whole sales and marketing process. Your marketing and sales strategy will involve how to develop multiple outreach sources, identifying and creating product need, handling the actual sales and marketing process, handling customer objections during the sales and marketing process as well as closing your sales in a grand style.

Your clients should be able to understand how you can create benefit or value for them. Good selling is value selling. When a product purchased or service rendered exceeds customer expectations, value is received and customer satisfaction is guaranteed. In selling, always pinpoint the benefits derivable from a product to ensure the customer constantly enjoys this benefit. What you intend to offer should fulfill a desired need and ultimately create satisfaction. Customers buy satisfaction. If you do not provide satisfaction in the long run, then you have not made a great sale. Creating customer satisfaction is key to customer retention. Provide evidence to back your claims and avoid overwhelming the client with too much sales information. Researching the market is key to business development as well. This will enable you identify your target clients beforehand. This means that you will need to identify where and who your primary market really is. You also need to identify your niche market and strategies to win your niche market as well. You will also need to have some basic knowledge on business development.

Business development is the process by which new business is introduced. A good salesman should be skilled in the act of developing new business as well as expanding already existing ones. In order to develop new business effectively, you must understand that it involves researching the market, identifying key targets, constructing an outreach plan which was earlier discussed, securing meetings, creating proposals and following up on leads.

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Importance of Brand Management

Author: Future Brand

The brand or the mark consists of a set of visual tools for writing compelling, and the voice to represent the business plan and intentions of an organization. Brand management is the voice and image that represents your business plan with the outside world. What your company, products and support services for all should be captured in its brand strategy and consistently represented in all brand assets and marketing to date. The brand that carries this emotional connection is made up of many controllable elements of the trademark system, including both assets and the visual image and language assets. The process of brand management for the business plan is important not only in the situation of great change, "which requires the redefinition of the brand, but also in the management of marketing variables and routine tactic.

Brand…. Brand…Brand…..this message has made the concept of marketing due to changing consumer psychological. It's not just the brand itself, but the personality that is attributed to any kind of mark. The war between brands of the same class has brought new revolutions in the field of brand management. Marketers are required to change the brand image in accordance with cultural sensitivity and the percolation of socio-ecological phenomenon through the brand is giving the brand a more modern look to match the desired characteristics.

Your brand, whether large or small, is constantly under attack and can be sunk in an immediate, particularly online. If you are a local dental products company or multi-national consumer sales, the importance of brand management can not be overlooked. Failing to stay on top of your brand and recognition of when and who is under attack can result in your brand is losing its credibility completely.

A brand that is not credible, or that the public does not trust, is a brand that is destined to survive. In one case, each brand was being attacked by its competitor, and the other the brand name was tarnished by acts of vandalism and its consequences.

The importance of brand management, either at home or abroad, is something to keep your eye on. If you are a small company, it is extremely easy for an irritated client to damage your status online in minutes. So instead of his good name is at the top of search engines, angry comments will come up. This is becoming more common these days as a way for consumers to turn to companies and people who have hurt, either rightly or wrongly.

When you are developing your marketing strategy and brand, you can not underestimate the importance of brand management and ensure that is always being watched, that their credibility is always in development, and that competitors are unable to attack for any reason.

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7 Great Tips on How to Improve Your Marketing Skills and Make Profits in Your Online Business

7 Great Tips on How to Improve Your Marketing Skills and Make Profits in Your Online Business

By Ariston P Awitan

I used to wonder in the past why some network-marketers can recruit people easily in their online businesses, while others, including me, were struggling in spite of hard work. I spent long hours in cold calling, attending conference call and hotel meetings but still, I could hardly convince people to join our home-based business. What's the problem?

This question had been bugging me for several years while trying to develop my network-marketing organization. I knew that I was serious, accountable, passionate, had belief in myself and belief in the products of the company.

Then I thought I need to try harder. So I tapped my warm market and bought expensive leads. I encouraged my prospects to attend conference calls. I sent extensive e-mails to my prospects, yet I was still frustrated because only a few joined my organization. There has got to be a better way!

I kept on searching for a better way to recruit people. Then one day, I came across The 7 Great Lies of network marketing. This is a free book that opened my eyes and showed me all the things that I had been dong wrong with my prospecting. It showed me that prospecting for members of your organization is less effective than marketing my product.

Actually I learned that the real product that I should market is not even my company product.The real product is me. So I have to know how to market myself. I have to position myself in the market place, develop and share values to my prospects so that they will look for me instead of me chasing them.

So here are the six great tips to improve your marketing and make profits on your online business:

1. Know exactly what you are doing wrong with your prospecting.

2. Learn from reliable sources like available--learn all the flaws of the old methods of prospecting.

3. Look for tools and training programs that teach you step by step how to create values that are useful for your prospects

4. Be resourceful in searching for the better ways to promote your personal website.

5. Evaluate the effectiveness of your new-found method.

6. Learn the techniques, educate yourself, be patient, learn and apply what you learned.

7. Teach and help others about your new-found model of marketing.

Patience is required if you really want to be a professional and eventually benefit from the wealth of materials to be learned.

Lately I discovered a Free Mentoring system which has been proven and is duplicable. You can use it for any online business that you are promoting. The link is in the author's Box.

The effort you spend in learning this new model of marketing is all worth your precious time. You will learn the techniques to market yourself, so that your prospects will look for you, follow you and even join you in your organization

You do not need to harass anyone anymore. Your prospects will be lining up for your opportunity instead. And then you will realize why Traditional out-dated methods of marketing are literally self-sabotaging your success.

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How to Build Brand?

Author: Brand Building Journal

A fledgling business or a new product needs to create an image that consumers can relate to, and, most importantly, trust. This image, commonly referred to as brand, conveys an identity to the public. A good brand should relate the defining attributes of the company or the product. It is a way to tell the public what the company stands for and what they consider important. Brand is, in short, who you are as a company. It is important to get it right and make sure that the public understands your brand and how it can help them.

The importance of brand is often discussed, but many people are unaware of how to build brand. They do not quite know how to construct their brand and encapsulate all the things they want to express to the consumer. Since the brand is so vital to the success of a company, it becomes even more difficult to build and make sure that it is the right brand. The first thing to do is create a name that will convey the services offered. Naming a company or a product is a big responsibility. It needs to be succinct and inform. The name should let the public know what type of service is being offered. If they do not know what the name means or what it does than it is not a good name for the brand. A name is meant to advertise. If the name is enigmatic, it will not serve a purpose.

Design is also very critical when deciding how to build brand. Colors have sentiment attached to them. Some colors give off a warm impression while others are brooding and less welcoming. You need to decide what type of product you are offering and how that will relate to your design. What do you want to get across to your buyer? If you want to express that you are sympathetic and caring because you are in the hospital industry, then you would tend toward warm, soft colors. Your logo is what every consumer will connect you with. You want the logo to express your company and the service that you offer. If you work in construction, you might use a logo that looks sturdy and powerful. You could create a logo that looks dependable and fortified.

Brands also can relate a great deal of personality. If your company works in the entertainment industry, you may want to create a brand that has energy and offers a bit of allure. Your brand should attract the consumer and offer them confidence. When a consumer thinks about your brand, your company will benefit if the brand conveys the many strengths of your company. If your brand seems unsure about itself, the public will realize it over time, and they too will not have the confidence in your company that is needed to ensure a successful and prosperous relationship. When building brand, remember that everything the customer sees is a direct reflection upon your products and services. You can never spend too much time on judicious thought when building your brand.

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5 Skills Needed to Get a Job in Marketing

5 Skills Needed to Get a Job in Marketing

By Amber Cottrell

In today's economy, jobs are scarce, so it is important to have every advantage you can get. A college degree is usually a must, and a master's degree will always stand out when you go for interviews. Along with these advantages, there are certain skills that you must possess in order to be successful in the marketing field. These are the top 5 skills that jobs in the marketing field require.

1. Communication Skills (Written and Oral)

In order to do business, you have to be able to communicate with your customers. There are countless meetings and documents being drawn up when you are in the marketing field so you need to be able to communicate effectively. If you are not able to speak fluently and articulately then you will have trouble doing business with others. If you have weak writing skills, then you will not be able to record and/or process data that you need to do business.

2. Strong Computer Skills

A majority of marketing firms require strong computer skills. The basics would include Microsoft Word, Microsoft Excel, and Microsoft PowerPoint. Many firms also use software specific to their company or corporation. A strong background in computers is always helpful, and having the ability to learn new programs quickly and use them efficiently is a must. There is always new technology and software coming out, so employees need to be able to change with the market, and keep up on current software programs as they come out.

3. Ability to Commit Time

In this field there may be many opportunities to travel to do business. If you are open to travel and have the time to give to the job, then you will move up quickly. Along with this, many companies have several locations, so it helps to be able to relocate yourself for your job. Some marketing jobs may be commission based, so this may require extra time on your part to reach your desired pay amount. This job field is not a 40 hours a week job, extra time is needed if you want to succeed.

4. Personal/Relationship Skills

There will always be meetings, luncheons, and interactions with your customers in this field. The main focus of marketing is to find a way to create customer interest in your product or service, so you need to be able to sell yourself and your company to others. If you are not able to relate to others, or get them to relate to you, then your product will not succeed in the market place. You need to be able to make connections with people, and be able to persuade them to purchase or use your product or service.

5. Multi-Tasking/Time Management Skills

Every job will require you to manage your time wisely, but with marketing there are always endless deadlines for data, campaigns, and projects. You need to be able to handle different projects at once, and be able to meet all your deadlines. If you fail to do this, it may cost your company millions of dollars in sales, extra hours of work, or even your job.

In conclusion, you need to be able to communicate with others efficiently, adapt to technological changes in the market, commit time and possibly travel, be personable and relate to people, and manage your time well. These 5 skills all put together will make you a success in the professional world.

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