Why Marketing Skills Are So Important to Succeed in Your Business
By Scott Geertsen
The most fundamental skill of online business is marketing. You are there to sell. Although the internet is a relatively new technology, and is still growing exponentially every year, many of the principles of marketing which you will need to follow to be successful are carried over from the older technologies, and are proven to work over many decades.
Because it is now so easy to write and publish information on the internet, many rookie marketers are attempting to cash in on the huge demand for "make money online" information, before they have any proven track record of ever having made any money online. This is why you need to be so careful who you buy information from. Make sure the author actually has a proven record of marketing successfully. Learning to identify the real experts is your first marketing skill. Listening and buying information form the mildly successful or unsuccessful marketer will lead to nothing but frustration and a waste of your valuable time...and as you know or should know, time is money!
One of the most fundamental skills of marketing is being able to read your target market and audience. You need to be able to ascertain exactly what it is they are looking for. You want to know them inside out and what motivates them. What do they want out of life and how committed are they to their career or lifestyle? This is where the internet has made the marketer's job so much easier, as there are sites which effectively tell you what your prospects are searching for.
If you visit an affiliate network site, for example, you can see at a glance which products are selling best at that particular time. There is no secret being kept. If you can take the products which are selling well, and add your own unique improvement to them, you have every chance of success.
Forums and online groups will tell you exactly what you need to know. You will be able to see which questions the target market want answering. You will know which threads are attracting the most page views and interest.
Once you have created a product based on the information you have gleaned from these sites, selling it depends on being able to attract the right sort of visitor to your site, and being able to persuade that visitor to buy once they have arrived. In the end, all marketing comes down to is understanding what your audience needs or wants and showing them you have exactly what they are looking for. This is the Holy Grail of traffic and conversions.
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